A recent market survey in Yobe State reveals that residents are facing significant challenges with the high cost of goods, making basic necessities unaffordable, particularly as Christian communities prepare for Christmas.
Customers across various markets expressed concern over the escalating prices.
Interviewed shoppers stated that this Christmas would be unlike previous years, due to the current economic hardship. Many are making difficult choices like purchasing used clothing (Okrika) for their children or opting to spend the holiday in their villages where living expenses are lower.
In Potiskum and Damaturu cattle markets, some sellers Dahiru Bukar and Iliya Moses reported a sharp decline in sales due to inflated animal costs, stating that goats now sell for ₦120,000, up from ₦70,000 just two months prior.
Other prices according to them ranges from 200,000 thousand to 600,000 naira for a goat, making many residents to prioritize basic sustenance over festive purchases this year.
Some greengrocers whom reported low sales and high costs, despite the Christmas season, appealed to marketers to show compassion and adopt fair pricing to ease the burden on consumers during this challenging period.
The market survey underscores the severe economic impact on Yobe residents, making it difficult for many to observe traditional Christmas celebrations.
